About This Plant
New for 2027, A shrub that knows how to make an entrance. Bubble Up® Beautyberry is prized for its unique clusters of vibrant berries that appear along the branches in late summer and fall, creating a striking display against its lush green foliage.
Its compact, rounded habit makes it easy to tuck into mixed borders, woodland gardens, or foundation plantings. As the season winds down, the colorful berries become the real show, bringing a little unexpected magic to the autumn landscape and providing food for wildlife.
Planting & Care
How to Plant
Choose a spot with 6+ hours of direct sun. Dig a hole 2–3 times as wide as the pot but no deeper, with the top of the root ball slightly above ground level. Loosen circling roots and backfill with the native soil. Water deeply after planting and add 2–3 in of mulch, keeping it off the stems. Hardy in USDA zones 5-9.
Watering & Feeding
Water deeply 1–2 times a week for the first season, about 1 in per week. Once established, it's drought tolerant and only needs water during long dry spells. Feed once in early spring with a slow-release shrub fertilizer.
Pruning & Seasonal Care
Prune in late winter or early spring, before new growth begins. Remove dead or damaged branches any time. Mulch in late fall to protect roots through the first winter.